From the course: Graphic Design Foundations: Color
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Introduction: How color shapes meaning
From the course: Graphic Design Foundations: Color
Introduction: How color shapes meaning
- Let's explore the power of symbolic color and how it can be used most effectively. When you see the color red, what does it make you think of? Blood? Anger? Fire? Passion? We associate colors with particular objects as well as the emotions conjured by experiences and ideas associated with, in this case, red things. Color can be universal as a symbol, but is frequently cultural and often personal. Understanding color as a symbol in an image helps to convey content and meaning. It can be a single note of color or an overall pallet, or repeating pattern, and can identify a particular emotion that immediately indicates to the viewer how they should feel or think about the content of the piece. We can't ignore the fact that it exists not as an isolated element, but part of a larger context. Color is defined by its relationship to other colors in the image. We have intuitive responses to the environment or mood cast by a particular grouping of colors and respond to the literal content…
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