From the course: Graphic Design Foundations: Color
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Universal, cultural, and personal symbols of color
From the course: Graphic Design Foundations: Color
Universal, cultural, and personal symbols of color
- What makes a color universal? If you think about the things that we all experience, such as an emotion, it might be easier to understand how colors can be perceived with a universal message. We all experience environmental colors like warm pink, or pink light, or even red light, blackened sky of night, or a sky that appears brilliant blue. We perceive human emotion and health in the form of, say, a red and angry face, or a greenish, sick pallor, or a white and dead face. We all need to sustain ourselves with edible foods, green, living plants, vibrant, colorful fruits and vegetables, for example. These are just a few environmental, human, and life-sustaining color associations. There are so many. If we all experience a color in a given context in the same way, that color can be thought of as telling a color story. It is universally understood. What about associations that are not universal, but cultural? In the West, a wedding dress, at least for a first marriage, is often white…
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