From the course: Graphic Design Foundations: Color
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On temperature
- Why do we respond to warm tones and sunlight more positively than cool tones and darkness? Warm sun connotes positivity and upbeat sensibilities. Neutral tones something in between. And cool tones evoke emotional coolness or even sadness. As emotional beings, content or meaning of an image is directly linked to the temperature of the overall color or light used in the piece. This is essential to remember when considering a pallet and a light source. To demonstrate, let's look at some images that have a warm color range cast from a light source. If we compare two very different types, the cover of Treasure Island and my own cover image from the children's book A Mouse Told His Mother, we see that both pallets have an element of heat in them. The pallet shows the warm temperature of the light. And the warmth is reflected throughout the images consistently. The shadows are not especially cool. They're by relative terms cooler than other areas but still reflect the heat of a light…
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