From the course: Product and Architectural Visualization Techniques
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Studio lighting - 3ds Max Tutorial
From the course: Product and Architectural Visualization Techniques
Studio lighting
- [Instructor] Any presentation is an experience designed for an audience. Some presentations have a scientific rigor about them. Forensic reconstructions are an example where objective representation is very important. Other presentations such as advertisements and sales pitches rely more on theatrical flair and artistic interpretation. Studio lighting is a photographic discipline that uses a variety of techniques to portray subjects in particular ways to art direct the image. Usually the aim is to produce a particular emotional response in the viewer. Studio lights generally exist outside the narrative frame of the image. They are non diegetic scene elements. Lights can be placed and sized anywhere to achieve desired artistic outcomes. Studio lighting is a great example of using subtle artificial effects to enhance visual interest and establish a mood. Practical light or available light is almost never very interesting. Real world photographers have been enhancing reality for nearly…
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