From the course: UX for Web Forms

What is a form? - Adobe XD Tutorial

From the course: UX for Web Forms

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What is a form?

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- [Narrator] Have you ever ordered online? Considering the fact that 1.8 billion people worldwide shopped online last year, there's a good chance that you answered yes to this question. Whether you know it or not, you used a web form when you placed your online order. Not only are web forms necessary for you to receive the information, goods and services you're interacting with or buying, but they're also crucial for businesses that create them and embed them onto their sites. A web form or HTML form is a place where users enter data or personal information that's then sent to a server for processing. For example, users can provide their name and email address to sign up for a newsletter, place an order, or pay their taxes. Web forms vary in length, format, content type, and appearance. There's no one-size-fits-all. They should simply fit your business's needs and help you to gather the information you want from your leads. This also means that there's no single way to create a web form. In this course, we will be looking at all sorts of forms, learning about best practices, and ways that you can make your forms more effective for the end user. Marketers use web forms such as contact forms, surveys, shipping forms, registration forms, and quizzes for a number of reasons, to complete an order, keep track of a customer's personal information, or collect lead information. Web forms also help businesses increase conversions by taking potential customers through the lead flow process. This happens when a person visits your site and submits their information in return for something, such as a product, service, or free trial. Once a web form is submitted by a lead, it is then sent to a server for processing. A form is just a type of conversation and like any conversation, it should consist of logical communication between two parties, the user and the app.

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