From the course: UX for Web Forms

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The impact of form design

The impact of form design - Adobe XD Tutorial

From the course: UX for Web Forms

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The impact of form design

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- [Instructor] Over 86% of people fill out at least one web form per week, 81% of people have abandoned a form after beginning to fill it out, more than 67% of site visitors will abandon your form forever if they encounter any sort of complication, and only 20% of those people will actually follow up with the company in some way. Each of these millions of daily interactions is a step in a customer journey and an opportunity. From a content download to final checkout, your business benefits from helping people reach their goals efficiently. Clear and concise web forms will boost your lead generation efforts, conversion rates, and customer retention. However, they can impede your success if misaligned with users' needs. The top four reasons why people abandon online forms are security concerns, forms that are too long, advertisements or upselling, and unclear reasons for collecting the information. Consider the last…

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