From the course: Video and Audio for Designers with Creative Cloud: Part 1

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Adding calls to action

Adding calls to action

From the course: Video and Audio for Designers with Creative Cloud: Part 1

Start my 1-month free trial

Adding calls to action

“

- [Narrator] Okay so, just really to finish the sequencing part of this. What we're going to do now is add a CTA or a call to action. Now we're going to add one using Essential Graphics, as something in there, just encouraging people to share. Okay but, if you're publishing to something like YouTube, YouTube allows you to create a clickable region and you can put a PNG file on your YouTube account, and that will appear overlaid on top of your video, but if people click on it, it will do the action that you've associated with it. Now because that really is a static PNG, that you're using to do that, what people sometimes do is they add a flashy animated overlay, or at least wobbly, encouraging people to click on that particular thing. So like an arrow pointing to that. We're not going to do that, here, however, we're just going to add one from the motion graphics. So, in the last movie we added the lower third template and I'm going to switch back to Browse, in the Essential Graphics…

Contents