From the course: Motion Graphic Design: Animation

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Adding emphasis with exaggeration

Adding emphasis with exaggeration

- [Narrator] So exaggeration is literally a method of emphasizing something to increase its significance or draw attention to it. Exaggeration in animation terms is used to emphasize whatever key idea or feeling you wish to portray, for example if you animate a character smoking a cigarette while dancing, you should exaggerate the action that's most relevant to the scene, so if the animation's purpose is to illustrate the joys of dancing maybe the cigarette's there just to suggest that the character's in a bar somewhere, the dancing should be exaggerated. If however you want to focus on the fact the character's smoking, maybe and antismoking ad, you would make him smoke in a very ostentatious way with his feet making tiny little dancing movements. By exaggerating certain elements you can guide the viewers eyes and give them the exact message that you wish to give. Using our bouncing ball example again, if we squash the ball and stretch it, we can exaggerate the squash and stretch. And…

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