From the course: Motion Graphic Design: Animation

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Creating a sense of anticipation

Creating a sense of anticipation

- [Instructor] Anticipation is another principle of animation that can be used to direct the viewer's attention to part of the screen, and it's often intermingled with staging, which we looked at previously, however, there are differences that make it a rule unto itself. Now if you want to follow along, we're in 02_04Anticipation, if you have access to the exercise files, you can open that file and follow along. Now some anticipation occurs naturally, for example, if you imagine a mouse is about to hit a cat over the head with a mallet, the mouse has to physically pull the mallet back before plunging it down, and the pulling back of the mallet is the anticipation moment. By exaggerating that moment, you can let the viewer know what's about to happen in the scene before it happens. We're going to use the rules of anticipation here to make a text animation more interesting. Now if I just moved this text off the screen, it would be a quite boring animation, and I wouldn't really have…

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