From the course: Motion Graphic Design: Project Planning and Development
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Gathering client information
From the course: Motion Graphic Design: Project Planning and Development
Gathering client information
- [Angie] Once you've figured out enough information about your target audience, you then need to gather as much information about the client and their desires as possible. It's very important to speak in depth with a client and their potential customers to find out what appeals to them and also what turns them off. There are lots of project brief templates available online that you can use to gather this kind of information from your clients. Surveys can be useful tools for this kind of thing as they collect all of the information in one place. SurveyMonkey is a online survey service that has a free plan that I use to gather this kind of information. Here's a survey that I made in SurveyMonkey, which I send out to clients at the early stage of projects. To summarize, here's a list of suggestions. These can all be added to a project brief document that you can refer to during the project. The next thing you need to ask your client for is copy, otherwise known as text. Now each of the…
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