From the course: Designing a Channel Ident
The brief
- [Instructor] So we've taken it upon ourselves to create a channel ident for the Zoom Keys channel. Although this is just for educational purposes, I think it will be best to start the process like a real commercial one. And you know that almost every movie, no matter how short it is, starts with a brief. So our fictional brief should be very simple due to the fact that we have a limited deadline. Let's say that we need to deliver this piece in the next 90 minutes. So here are the instructions. We need to create, of course, an English version. The delivery size is 1080p, meaning 1920 by 1080 pixels. The length should be exactly four seconds. The frame rate in this case is set to 24. And we also have the logo, the tagline, and some music that we can use. So let's hear this short piece right now. (lively music) Okay, great. So these are the ingredients. We have all the technical specifications. Now let's bring everything into the After Effects oven and start to cook them together.
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