From the course: Affiliate Marketing Foundations
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Branding on YouTube, social media, and blogging as an affiliate - Amazon Associates Tutorial
From the course: Affiliate Marketing Foundations
Branding on YouTube, social media, and blogging as an affiliate
- [Instructor] If you drive traffic straight to an affiliate offer without introducing who you are or establishing any kind of rapport and credibility with your website visitors, then you risk not only lower conversion rates, but you also miss out on potential opportunities to re-market the affiliate offer that you are trying to promote. So, the colder your audience, the lower your conversion rates are likely to be. Similarly, the warmer your audience, the higher your conversion rate is likely to be. It's important to remember that your job as an affiliate is to bridge the gap between you and your merchant. You're trying to bring your customer closer towards making a buying decision. So, let's have an example of how traffic that is cold might work. So, on day one, let's say that your visitor clicks on your affiliate link and goes straight to your merchant. Now, your merchant might re-market to your visitor, and maybe…
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