From the course: Logo Development: Identity Development
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Final selection
- As a rule, we tend to prepare a final slide in our presentation deck that shows each of the options. This prevents you chasing between panels and don't forget that you know these proposed marks intimately and they've just been introduced to them. If your client is so inclined, this is where we try to start eliminating options. To break the tension here, I inform the client that our team has pretty tough skin and in the end there will only be one winner no matter how much they like all the solutions. The balance of them are going to be losers. The client may be in a position to make a selection during your presentation. You can hope, but they may not. They may have an additional layer of approval like a board or a spouse. If you discover this, encourage them to allow you to present to them as well. They'll appreciate the offer and at this stage, you have a tremendous investment in what you're presenting. And as soon as it leaves your hands, you lose control and perceived value…
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