From the course: Logo Development: Identity Development

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Fonts

Fonts

From the course: Logo Development: Identity Development

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Fonts

- Whether typography is the very essence of your logo design or it plays a subordinate role to a more aggressive symbol, or it's a blend of both, absolutely nothing will kill your good design intentions as quickly as sketchy type. If I can ignite a single passion, it's to encourage designers to invest themselves enthusiastically in the consumption of all things type. Experts gauge that there are upwards of a quarter to a half a million fonts that have been designed, and not to dissuade you, but that number's growing, and existing fonts may just serve as inspiration for your own hand-crafted or modified solutions. And because we're looking at such massive opportunities as you gather typographic resources, making yourself familiar with the work of others is no doubt the quickest way to build your foundation. All of the solutions we'll discuss here are drawn from logolounge.com. With more than a quarter of a million searchable examples, you're bound to get a tremendous sense of what…

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