Logo Development: Identity Development
With Bill Gardner
Liked by 414 users
Duration: 1h 9m
Skill level: Beginner + Intermediate
Released: 12/12/2018
Course details
In part two of the three-part Logo Development series, Bill Gardner dives into the second phase of identity projects: development. Through each stage of the identity development process, Bill shares case studies rich with examples, as well as strategies that can help you enhance the way you approach both the raw creative process and the practicalities of showcasing your work to clients. Discover how to gather images, fonts, and words that inspire. Learn how to use solo brainstorming to generate ideas, gain insights into the sketching process, and discover how to weave symbolism and meaning into your logos. Plus, see how to champion your work when presenting to clients, guiding them to an optimal conclusion. After this course you’ll be ready for part three of the series, Logo Development: Identity Delivery, which helps you understand how to incorporate your logo in with a family of design elements to exist successfully in the world.
Skills you’ll gain
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Meet the instructor
Learner reviews
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Obeida Abou leila
Obeida Abou leila
Senior Graphic Designer | brand and visual identity | Packaging Design | Helping brands create visually stunning experiences
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Contents
What’s included
- Learn on the go Access on tablet and phone
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