From the course: Logo Development: Identity Development
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Sketching
- There really is only so much preparation you can do before a trip. And if you've been tracking, it's time to press the ignition. You're packed, mapped, informed, and fully fueled. Let's sketch, if you've not already been drawing while brainstorming or making notes, I'd actually be pretty surprised. I suspect you already have your own process for sketching, so don't expect me to try and change that here. Better yet, let's talk about how others approach this process and see if there are some insights you can glean. Whether you're an analog or a digital tool proponent, the purpose of sketching is still the same. It's that zone that exists between concept and manifestation. It's pushing that elusive spark of an idea out of your mind and down to your hand so that you can visually watch its birth. And a bit like a newborn, it may not be pretty at first, but it will be if you give it a chance. Pace at this stage of the process is the most critical determinant of your success. Your…
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