From the course: Logo Development: Identity Development

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Solo brainstorming: Forced random connections

Solo brainstorming: Forced random connections

From the course: Logo Development: Identity Development

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Solo brainstorming: Forced random connections

- I'm guilty. Too often, if someone shares a story with me, my mind finds itself racing ahead to collect a story to share back in return, one dredged from the back of my mind that's a perfect retort or segue to the conversation and sparked by what I've just heard. Brainstorming, that's what it is, just not in the formalized model that you might typically imagine. Actually, calling on your companions to brainstorm an idea with you may seem much more stilted, but, in effect, it's the mingling of thoughts and ideas to bring about a collision that breeds an even more significant idea. Lay out your problem or objectives, and, yes, someone may just hand you back the perfect solution. But by far, the greater likelihood is multiple ideas will ignite an even more remarkable solution. Thing is, generating a crowd of sharp-witted folks for this task is not always an option. Trying to summon your own genius lacks the spontaneity of reacting to a good sparring partner. Self-brainstorming can be a…

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