From the course: Logo Development: Identity Development
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Styles
- It's during this same project phase that your mind should be vigorously considering the tone your client's image will convey. Hopefully this is already spelled out in the client's brief that you started with. It's one thing to imagine a sun, for instance, could be a central focus of your solution. But consider the dramatically diverse interpretations and the essence that each might connote. None of these will be interpreted as anything but suns. But look at the diverse demeanor of each. All of these could pass for corporate solutions, but as you look at these, some are more technical in tone while others feel more sophisticated or aggressive. This sun, by Hans Hulsbosch, has a humanist feel crafted out of the rough-hewn lines that convey natural imperfections. Tracy Sabin plants a face on his mark but with a more serious attitude, as opposed to this possible sun crafted for Clifton Square that too has a face, but it's much more personable with a sense of whimsy. Gathering…
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