From the course: Logo Development: Identity Development
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Words
- The phrase a picture is worth a thousand words is a terribly confusing possibility. When we create an image, it's about refining a message, utilizing a visual tool as the delivery mechanism. If a consumer is left swimming in a pool of 1,000 possibilities after engaging your client's brand, then frankly, we've done a fairly poor job as a designer. I understand the parable, but our task is to create clarity of message. The more succinct a logo, the greater the chance we're going to engage the public and that they'll be able to conjure the message we're charged with conveying. If you've taken the opportunity to review the previous companion course Logo Development: Identity Design and Discovery, you'll recall, before launching into design, we create a client design brief and some brand style boards, and from these, by using the key messaging statements and overarching goals, we can build a list of keyword descriptors. These are going to be valuable in this first stage of design since…
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