From the course: Social Media Promotion for Musicians, Artists, and Engineers

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4 best practices for online marketing and promotion

4 best practices for online marketing and promotion

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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4 best practices for online marketing and promotion

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- [Narrator] If you're trying to boost your fanbase or engagement online, then you're probably doing at least a little social media marketing whether you want to or not. The problem is that the best practices do change over time as social media and users evolve. In order to get the most out of the time you spend promoting yourself or your music that means that you have to keep up with the latest trends, as well. Here's what's currently considered to be the four best social media marketing practices when putting your online strategy together. The first is, know who your fan is in order to drive quality traffic. It doesn't do you much good if most of your social and website traffic comes from people that aren't particularly interested in what you have to offer. That's why it's important that you know as much about your typical fan as possible, so you can aim your marketing directly at him or her. How do you do that? By taking a hard look at your analytics. Even the free analytics that…

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