From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Artist website performance metrics

Artist website performance metrics

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Artist website performance metrics

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- [Instructor] When it comes to measurement, one of the things that can happen is that we can be almost overwhelmed by the data that a measurement tool can provide. Here's a way to interpret that data to understand just how successful your website really is. Unique visitors are the total number of individual visitors to your site during a specific period of time, not counting repeat visits by the same individual. Obviously, if this number continues to increase, you're doing well. New versus repeat visitors is a comparison of your unique visitors versus the number of visitors who came back more than once. Although it's great to have repeat visitors, and you really need them, a rate higher than 50% means that you're probably not growing your audience quickly enough. Traffic sources is a breakdown of the specific sources of traffic to your website. There are two: organic traffic comes from a link found on a search engine results page. Referral traffic comes from a link on another…

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