From the course: Social Media Promotion for Musicians, Artists, and Engineers

Blogging marketing strategies

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Blogging marketing strategies

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- [Narrator] A blog is an in depth text broadcast. Think of it as talk radio only with text. You broadcast your idea which is a post on your blog, then if it catches the attention of enough readers people respond and comment. Just like radio and television has Arbitron ratings to show how many people are tuning in, the number of page views each post gets is your rating system. Blogging can be part of your online strategy in many ways. You can share stories about your music, life on the road, or recording, or you can share what you know about another subject outside of music that you're passionate about. A blog can also as a way to keep fresh material on your website, or as a place for more extensive communication with your fans. A blog is an excellent way to say a lot more than what's possible in any kind of social media. You have way more than 140 characters of Twitter, way more than is appropriate for Facebook, and is much more accessible than a YouTube video, as most people would rather graze through the text, than wait for the video to end. Blogs provide a greater ability than social networks to add graphics and photo galleries. The ability to have multiple pages of background material, and a way to access archives of your posts. Simply put a blog doesn't replace another social medial platform, but a social media platform can't replace a blog either. Right now there are five major blogging platforms. WordPress, Blogger, Typepad, Medium, and Tumblr. While various websites software packages have their own blogger tools you can use, the big five are specifically designed for blogging. As a result they have more tools, and provide far greater control than some of the blog ad ons that come with the website package. That's not to say that much of what we'll talk about won't apply if you're using a blog ad on to your website since the essence of this section of the course works in any platform. It's just that a dedicated platform has a variety of advantages that are worth using when you're starting out. In the next videos in this course we'll look a the pros and cons of each of the platforms.

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