From the course: Social Media Promotion for Musicians, Artists, and Engineers
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Crafting your copy
From the course: Social Media Promotion for Musicians, Artists, and Engineers
Crafting your copy
- [Instructor] The copy is the body of your email where most of the text resides. Here's what to be aware of when composing. Part of crafting a quality email is having a clear sense of what exactly the big news is. Your text should focus on the most newsworthy element of your announcement with supporting details like multimedia links that clearly lay out why this news is significant. Also, try to make it as timely as possible. There's no sense in focusing the email on something that happened months ago, stay with the present or the near future. Always provide the basics about the information you're conveying. Reporters call this the who, what, where, when, why, and how model. If you have a show coming up, do your fans and yourself a favor by providing dates, times, locations, ticket links, a map, and a lineup of the show. Believe it or not, the majority of artists miss this when they send out an email. If you want someone to respond and either come to your show or purchase something…
Contents
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Mailing list marketing strategies2m 31s
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Using a mailing list service1m 50s
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An overview of mailing list service providers1m 4s
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Designing a successful artist email newsletter1m
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Crafting your copy2m 33s
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Using the service provider templates3m 38s
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The best times to email1m 6s
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Tips for getting your fans to respond to your newsletter1m 55s
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How to get fans to sign up for your mailing list1m 13s
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