From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Crafting your copy

Crafting your copy

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Crafting your copy

- [Instructor] The copy is the body of your email where most of the text resides. Here's what to be aware of when composing. Part of crafting a quality email is having a clear sense of what exactly the big news is. Your text should focus on the most newsworthy element of your announcement with supporting details like multimedia links that clearly lay out why this news is significant. Also, try to make it as timely as possible. There's no sense in focusing the email on something that happened months ago, stay with the present or the near future. Always provide the basics about the information you're conveying. Reporters call this the who, what, where, when, why, and how model. If you have a show coming up, do your fans and yourself a favor by providing dates, times, locations, ticket links, a map, and a lineup of the show. Believe it or not, the majority of artists miss this when they send out an email. If you want someone to respond and either come to your show or purchase something…

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