From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Developing your online brand

Developing your online brand

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Developing your online brand

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- [Narrator] While the music part of your brand is totally up to you and outside the realm of this course, what we can deal with is the second part of the brand, your image. Here are some steps to take to refine your brand. Make sure your brand image accurately portrays your music and personality. If you're a biker band, you probably don't want a website that's all pink and flowery. On the other hand, a pink works great for Katy Perry. Likewise, if you're an EDM artist you probably want your site to show the woods and trees, although that would work well for an alt-rock band from Minnesota or someone doing music for meditation. Keep it honest and simple. Don't try to be who you're not, as it's too hard to pull off. You are who you are and people will either love you for it or they won't. Best to keep things simple and be honest about who and what you are and where you came from. If people like what you do and can relate to you, that will shine through and your fans will not only find…

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