From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Essential video SEO

Essential video SEO

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Essential video SEO

- [Narrator] Videos on any platform can be used as an effective marketing tool, but you must first observe some essential search engine optimization techniques for that to happen. Before you go live in a video, make sure that you do the following. Name your video something descriptive. "Untitled_bandvideo12.mov" is not descriptive at all, so your video will never get added by the search engines. Your fans won't find it either. "The Unsigned Band at the Cavern Club" is much better. Make sure that your description contains the same phrase as your title. For example, "This video features the unsigned band at the Cavern Club on January 9, 2017". A title like, "Here's our band at the Cavern Club" wouldn't be as effective because it will miss the keyword, "the unsigned band". Make sure that you also use this phrase in the description as well. Speaking of the description, make sure that you fill it out as completely as possible. The more detail contained in the video description, the more…

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