From the course: Social Media Promotion for Musicians, Artists, and Engineers
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Getting your music on Spotify
From the course: Social Media Promotion for Musicians, Artists, and Engineers
Getting your music on Spotify
- [Instructor] If you're a self-published artist or small label that does not have an existing delivery partner or platform, then the only way to submit to Spotify is via an aggregator like Tunecore or CD Baby. If you're a label that manages your own digital business and has the capacity to deliver submissions via a digital feed, the fastest and easy way is to join the Merlin Network like thousands of other indie labels. This is like having a direct deal with Spotify since you deliver your content directly to the platform and also have direct contact when it comes to promotion. Click on the link at the top of the Merlin page to find out more about joining. Many artists have their music on Spotify but not many know how important it is to use their artist account as a promotional tool. The first thing you should do is verify your account. There are a few perks to being verified. Whenever you release new music, create a new playlist, or announce an upcoming show in your listeners' area…
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Contents
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7 online marketing secrets no one tells you5m 1s
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4 best practices for online marketing and promotion2m 45s
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The biggest trends in online marketing for musicians3m 24s
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Social media won't get you a record deal, but it won't hurt1m 43s
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The best metric to use to see if your online marketing is working58s
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Developing your social media strategy2m 27s
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The keys to a successful online strategy3m 48s
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Developing your online brand3m 26s
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12 questions to ask yourself before you post2m 9s
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The best times to post on social media3m 11s
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Posting frequency strategies for social media, blogs, and videos5m 41s
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Posting frequency for music2m 27s
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The new hashtags dos and don'ts1m 59s
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Website marketing overview1m 28s
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Your website design4m 34s
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Elements of a successful website3m 1s
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The importance of a website description2m 12s
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Music website SEO techniques4m 8s
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Website problems to avoid1m 25s
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Your website's press section4m 40s
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Your website's booking section1m 18s
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Artist website performance metrics1m 59s
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Statcounter3m 45s
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Google Analytics4m 53s
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Measuring your backlinks2m 8s
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Mailing list marketing strategies2m 31s
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Using a mailing list service1m 50s
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An overview of mailing list service providers1m 4s
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Designing a successful artist email newsletter1m
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Crafting your copy2m 33s
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Using the service provider templates3m 38s
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The best times to email1m 6s
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Tips for getting your fans to respond to your newsletter1m 55s
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How to get fans to sign up for your mailing list1m 13s
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Facebook marketing overview1m 46s
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How Facebook determine what's in your news feed3m 42s
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Your Facebook personal page1m 1s
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Your Facebook fan page3m 9s
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What should I say?2m 1s
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Crafting a promotional post that works2m 24s
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The best time to post1m 7s
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Scheduling posts1m 43s
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Secrets to getting your posts liked5m 24s
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Facebook posting rules2m 44s
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10 best Facebook practices for artists and bands2m 40s
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Facebook video basics1m 36s
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Designing a video for Facebook1m 28s
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7 tips for publishing Facebook videos1m 14s
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Using Facebook Live2m 56s
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Promoting your posts1m 23s
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An overview of the Ad Manager13m 23s
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Facebook policies everyone should know3m 12s
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How views on various platforms are counted2m 10s
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Music discovery on YouTube43s
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Optimizing your YouTube channel10m 39s
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Your online video strategy2m 34s
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Making money from your videos5m 33s
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Essential video SEO2m 24s
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The key to viral videos1m 48s
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In-video branding2m 40s
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Video analytics4m 14s
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Tips for increasing YouTube engagement1m 59s
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