From the course: Social Media Promotion for Musicians, Artists, and Engineers
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Instagram best practices
From the course: Social Media Promotion for Musicians, Artists, and Engineers
Instagram best practices
- [Instructor] There're a number of best practices to follow in order to build an Instagram community. First of all, your profile picture and description are important. Make sure to include a profile picture that reflects your band or brand, a logo would be nice and include a link to your website. Shorten the links with the URL shortener. Instagram's bio description has a limit of 150 characters, so it's important to save as many characters as you can. Leave relevant comments. Comments are much appreciated by the poster because they're few and far between. For instance, every second on Instagram produces 575 likes but only 81 comments. It's a lot easier to just click the like button, but comments get you followed back. Use some filters. Believe it or not filters actually make a difference in engagement. For instance, a study of six million posts across 10,000 brands, found that the posts that use hefe, low-fi, Nashville, Brannen and Kelvin filters, generated four to six per cent more…
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