From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Optimizing your YouTube channel

Optimizing your YouTube channel

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Optimizing your YouTube channel

- [Instructor] Just like your Facebook and Twitter pages, a YouTube Channel page is another opportunity to reinforce your musical branding. There's less flexibility in how you can brand that channel than there used to be but there still are places that you can get creative. So the first thing we notice is, we have these three menus on the top, Subscribers, Views, and Video Manager, and we're going to use all of 'em at some point in time but just take notice and, if we click on them, you'll see we go to all the Subscribers that we have and we go to all the Views, so it's loading our analytics in this case, and Video Manager, which we'll get to in a little bit, that's really important, actually, but the first thing is to notice your channel art. So channel art gets changed by this icon up on the top. Going to forget about Links for a second, just go to Channel art, and there's a couple of things that you can do, you can either upload your photos and all you have to do is drag a photo…

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