From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Posting frequency for music

Posting frequency for music

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Posting frequency for music

- [Instructor] A new strategy for releasing music is beginning to take place, even within the major labels. And almost a return to the early days of records, a single song is king rather than the album, and that requires an entirely new look at the timing of when your material becomes available. The basic premise of this new release philosophy is to release fewer songs, but have more frequent releases. In other words, it's better to release a song or two every six, eight or 12 weeks than to wait a year for one album release of 10 songs as was once done. This benefits the artist in the following ways. The artist keeps his fans happy with the constant supply of new music. New music keeps the buzz and dialogue going about the artist on social networks. Each release is a separate marketing event. With the release of an album, you only have one single event to publicize with a long period of time until the next one is produced. With individual releases, you have the potential for 11…

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