From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Social media won't get you a record deal, but it won't hurt

Social media won't get you a record deal, but it won't hurt

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Social media won't get you a record deal, but it won't hurt

- [Instructor] It wasn't that long ago that A&R execs at record labels were scouring the online platforms looking for acts with high view numbers, page visits, or likes. All that's changed as artists and their webmasters became more sophisticated in gaming the system by using bots or fake users to drive up their numbers. Today, you can easily purchase views or likes for a relatively small amount of money. A&R departments are well aware of how it all works these days so as much as they want to see them they're wary of those big numbers. If that's the case, what metric do they use then? Believe it not, A&R execs are pretty much back to the way they did it in the pre-internet days. They look for things like does the artist actually draw an audience when he or she plays? Does the performer connect with the audience in a live show as well as they do in an edited video? Are they charming and memorable in the off the cuff interviews and interactions? Do they actually sounds good then they're…

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