From the course: Social Media Promotion for Musicians, Artists, and Engineers

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Twitter measurement

Twitter measurement

From the course: Social Media Promotion for Musicians, Artists, and Engineers

Start my 1-month free trial

Twitter measurement

- [Narrator] As with everything online, it's possible to measure how well you're doing on Twitter, although the measurement details can sometimes raise some eyebrows because of the differences between measurement tools. That's why it's best to look at the trends more than any actual scores that the following services provide. If you see a metric suddenly jump up or down, you'll want to know why. Likewise, if you see something trending up or down month over month, then it's time for some real analysis. Here are a few measurement services to check out. The first is Twitter Analytics. Within Twitter, you'll find some basic analytics that aren't very deep, but are useful in a broad sense. It lets you see the trends and number of tweets, followers, impressions, mentions and profile visits on a monthly summary. Klout gives you a score based upon the total action from your Twitter, Facebook, Google Plus, Foursquare, Instagram, and LinkedIn accounts. You're able to see the approximate number…

Contents