From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Video analytics

Video analytics

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Video analytics

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- [Bobby] So we're going to look at two different types of YouTube analytics, the first is by channel, and the second is by video. So if we want to look at the analytics for the channel, it's really easy, we go to views. Now it might not be very obvious that this is the way you get to your analytics, but this is what you do, you just go up and you click on the number of views, and it loads everything up for you. Now there's lots of different things you can look at, it gives you the total watch time, the view duration, it can tell you if it's up or down from the last month, for instance. Your estimated revenue, the number of likes that you have, the dislikes, comments, shares, subscribers. Didn't mean I lost 43, what this means is it's down from a month ago at this time. I had more subscribers last month than I do this month, and it also gives us the top 10 videos, what the watch time is, the number of views, and the estimated revenue that you made, which isn't all that much. This is…

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