From the course: Social Media Promotion for Musicians, Artists, and Engineers
Welcome
From the course: Social Media Promotion for Musicians, Artists, and Engineers
Welcome
- [Narrator] Welcome to Social Media Promotion For Musicians, Artists, and Engineers. I'm Bobby Owsinksi, and I'm the author of 24 books on music, the music business, social media, music recording and production. These books are used in university programs all over the world. What you'll learn in this course is a little bit from a few of them and a lot from my personal experiences online. I've been using various social media services and online methods to promote my brand, my books, and courses, and my mixing and production work for well over 10 years. I've experienced a lot of the good things that online promotion can bring you, and I've made some mistakes along the way that hopefully I can help you avoid. Be aware that this course focuses on promotion and marketing online, whether it's your music, your merch, or your brand. I'm going to assume that you've been using Facebook, Twitter, YouTube, LinkedIn, and Instagram at least a little bit already. We'll go a bit more in depth with your website and mailing list, but it really helps if you have that kind of online presence already. Be aware that just using a platform isn't the same thing as using it for promotion or marketing, as you'll see. What we want to optimize is your presence on these platforms to increase your fan base and make them more aware of your music, products, and services. So, buckle up as we do our deep dive into online marketing for musicians.
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Contents
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7 online marketing secrets no one tells you5m 1s
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4 best practices for online marketing and promotion2m 45s
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The biggest trends in online marketing for musicians3m 24s
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Social media won't get you a record deal, but it won't hurt1m 43s
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The best metric to use to see if your online marketing is working58s
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Developing your social media strategy2m 27s
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The keys to a successful online strategy3m 48s
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Developing your online brand3m 26s
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12 questions to ask yourself before you post2m 9s
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The best times to post on social media3m 11s
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Posting frequency strategies for social media, blogs, and videos5m 41s
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Posting frequency for music2m 27s
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The new hashtags dos and don'ts1m 59s
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Website marketing overview1m 28s
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Your website design4m 34s
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Elements of a successful website3m 1s
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The importance of a website description2m 12s
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Music website SEO techniques4m 8s
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Website problems to avoid1m 25s
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Your website's press section4m 40s
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Your website's booking section1m 18s
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Artist website performance metrics1m 59s
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Statcounter3m 45s
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Google Analytics4m 53s
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Measuring your backlinks2m 8s
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Mailing list marketing strategies2m 31s
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Using a mailing list service1m 50s
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An overview of mailing list service providers1m 4s
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Designing a successful artist email newsletter1m
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Crafting your copy2m 33s
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Using the service provider templates3m 38s
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The best times to email1m 6s
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Tips for getting your fans to respond to your newsletter1m 55s
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How to get fans to sign up for your mailing list1m 13s
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Facebook marketing overview1m 46s
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How Facebook determine what's in your news feed3m 42s
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Your Facebook personal page1m 1s
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Your Facebook fan page3m 9s
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What should I say?2m 1s
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Crafting a promotional post that works2m 24s
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The best time to post1m 7s
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Scheduling posts1m 43s
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Secrets to getting your posts liked5m 24s
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Facebook posting rules2m 44s
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10 best Facebook practices for artists and bands2m 40s
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Facebook video basics1m 36s
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Designing a video for Facebook1m 28s
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7 tips for publishing Facebook videos1m 14s
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Using Facebook Live2m 56s
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Promoting your posts1m 23s
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An overview of the Ad Manager13m 23s
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Facebook policies everyone should know3m 12s
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What should I tweet about?2m 2s
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Your Twitter profile1m 52s
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The hashtag: The secret behind successful tweets1m 3s
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Finding the correct keywords to use as hashtags2m 6s
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Crafting a promotional tweet that works1m 18s
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The best time to tweet2m
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Scheduling tweets1m 13s
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Twitter measurement1m 54s
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Blogging marketing strategies2m 8s
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Blogging platforms overview6m 35s
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Designing your blog1m 41s
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Your RSS feed1m 35s
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The secrets to a successful blog1m 57s
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Blog SEO1m 35s
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Tying your blog to your website1m 2s
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Why blogs fail2m 28s
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Popular blog list sites1m 4s
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How views on various platforms are counted2m 10s
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Music discovery on YouTube43s
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Optimizing your YouTube channel10m 39s
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Your online video strategy2m 34s
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Making money from your videos5m 33s
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Essential video SEO2m 24s
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The key to viral videos1m 48s
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In-video branding2m 40s
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Video analytics4m 14s
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Tips for increasing YouTube engagement1m 59s
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