From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Why blogs fail

Why blogs fail

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Why blogs fail

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- [Instructor] I described the reasons why blogs are successful in a previous video, and those are important. Just as important are five million reasons why blogs never get any traction or can't keep readers after they get them. They are inconsistent posting. Assuming that you have something to say, a knack for saying it, and people who want to hear it, the biggest reason why a blog fails is because it's not updated on a consistent enough basis. The more you post, the more likely your blog will find followers. The more consistently you post, the more regularly they'll read. Nonrelevant posts. All good blogs have a theme. It can be narrow like my Big Picture blog is about music production, while my Music 3.0 blog is about the music industry, or it could be wide, like from your daily life, perhaps. But the fact is that readers come to your blog expecting a consistent theme. If your posts are suddenly off topic, that's when you see the most reader attrition occur. Find your theme, then…

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