From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Your online video strategy

Your online video strategy

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Your online video strategy

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- [Voiceover] If a picture is worth a thousand words, then a video is definitely worth a heck of a lot more. That's why YouTube is one of the most powerful networks available for marketing an artist, band, or brand. YouTube has the ability to visually reach so many people in such a short amount of time that you can almost consider it a social force multiplier that grows in power every day. As an example, it was only back in 2009 when singer Susan Boyle had a huge viral hit with a hundred million views. At the time, we thought that was an enormous number. Fast forward to 2012 and K-pop singer PSY had the most widely viewed YouTube hit ever with more than 2.7 billion, yes that's with a B, since it was released in 2012. 1.6 of those coming in the first six months. Since then, more than 35 other artists have joined them in the billion views class. And in some cases, it's taken even less time to reach that mark. Chances are good that you'll never hit that number of views, but there's a…

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