From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Your website design

Your website design

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Your website design

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- [Bobby] The look of your site is all-important in that it has to adequately reflect your musical brand, but it has to engage your visitor as well. That said, here are a number of basic points to consider with your design. Keep the most important content "above the fold," or at the top of the screen where the reader doesn't have to scroll down. Here's an example with my own bobbyowsinski.com page. As you can see, the most important part is the rotating banner here. If we were to go down a page, now this is below the fold. You can see there's lots of other information on the page, but the most important is at the top. Watch out for clutter, achieve a balanced layout by designing no more than three focal points by using the big, medium and small strategy. Once again, if we go back to my website, you can see that here, and that you have big, medium and small, and that you don't have a lot of clutter, there's lots of whitespace. The big, of course, is the banner, and that's the thing…

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