From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The best metric to use to see if your online marketing is working

The best metric to use to see if your online marketing is working

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The best metric to use to see if your online marketing is working

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- [Instructor] When we think of online audience engagement, we usually think of views, streams, or likes. There's a lot more to it than that though, as this infographic from Statista shows how industry insiders evaluate true engagement. As you can see, shares are the number one most valuable engagement element, closely followed by the actual amount of time users dwell on a post. The number of comments is also high on the list, but page and video views and page visitors less so, mostly because many can be quick bounces that leave after a few seconds. So the share is the most important metric when it really comes to measuring your true online engagement. The whole idea is to post content that makes your users want to watch or read all the way through then share with their friends and maybe even leave a comment. While this can't be done with every post, the more you can do it, the more likely you'll have an energized following.

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