From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The best time to tweet

The best time to tweet

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The best time to tweet

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- [Voiceover] Tweets don't live very long. Although the lifetime of a tweet is two hours at most, 92% of all retweets and 97% of all replies happen within that critical first hour. After that, they're as good as gone. That's why you may want to re-post a tweet a second time if it's an important announcement. You'll probably have a completely different audience in the morning than later in the day, so this is a strategy that can work without disturbing your followers too much. What I usually do is post a tweet in the morning and repeat it later in the day, only with a different set of hashtags. That way, a tweet can have twice the potential reach to new followers. I also make sure that there's at least four hours between repeated tweets. That said, the timing of when you tweet is critical to your success. If you do it when most people are busy and not paying attention, they'll never get your message in front of them. Doing it at the right time will not only increase your engagement…

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