From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The best times to post on social media

The best times to post on social media

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The best times to post on social media

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- [Instructor] When it comes to social media marketing, the time of day that you post can be just as critical as the content that you're posting. There are some generally accepted post times that apply to various networks, but some new research has tweaked those a little. Remember that we're looking primarily at a U.S. audience. It's best to combine Eastern and Central time zones, since that represents almost 80% of the U.S. population. So all times given here are for the Eastern time zone. Obviously, for audiences located outside the U.S., you use the time zone that your audience is in. So let's get into it. The overall best time to post on Facebook is 3 p.m. on Wednesday, but other good times include 12 to 1 p.m. on Saturdays and Sundays, and 1 to 4 p.m. on Thursdays and Fridays. Engagement rates are 18% higher on Thursdays and Fridays, and weekends from 1 to 4 p.m. tend to see the highest click-through rates. Although the research says that Facebook use spikes by 10% on Fridays…

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