From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The biggest trends in online marketing for musicians

The biggest trends in online marketing for musicians

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The biggest trends in online marketing for musicians

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- [Instructor] You're probably at least a bit worried about learning something that works today, but next month might be completely out of date. You can rest easy, because things move fast online, but not quite that fast. That said, there are a number of trends that you should be aware of that will impact your marketing future. The first one is, desktop use is relatively flat, while mobile is exploding. We're increasingly living in a mobile world. So you have to make sure that you account for mobile in almost everything that you do. When you're designing everything from a website to an email to a blog post or Facebook video, you have to be aware of how it will look or read on a smartphone. Make that part of your creative process now, and I guarantee that it will save you some heartache down the road. The second trend is that consumers are annoyed by online ads. Well, it's no surprise there, right? I've found that both Google and Facebook ads are very useful when it comes to promotion,…

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