From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The key to viral videos

The key to viral videos

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The key to viral videos

- [Instructor] Everyone would love for their video to be like Psy's Gangnam Style and go viral with millions of views overnight, but that rarely happens. That said, there are a number of generally accepted principles for creating a video that has a chance to go viral. It seems pretty obvious, but videos have a much better chance of going viral if they're short, mostly because that's what our attention span demands these days. You'll see that most viral videos cause you to laugh or gasp. Anything else, and your viewers probably aren't going to want to share it with their friends. You have a greater chance to go viral if your content is about something currently popular, though there are perennials like cats and babies that never seem to go out of style. Don't force trying to be funny, since that can be most unfunny. One thing that turns people off is asking them to like, share, or comment on the video. If they enjoy your video, they'll do all these things naturally and won't need to be…

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