From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The new hashtags dos and don'ts

The new hashtags dos and don'ts

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The new hashtags dos and don'ts

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- [Narrator] Social Media constantly evolves along with how we use it, especially for marketing and promotion. That means that the way something was used a few years ago, might be different today and that's certainly the case with hashtags. Here are a few hashtag dos and don'ts as they apply to promotional use today. Do use hashtags on Twitter and Instagram. These networks are built for hashtags and postings and users depend on them, especially when it comes to search. Don't use them on Facebook. Most users don't like them in this context, and they can actually do more harm than good. Do choose your hashtags carefully. Just because you create one doesn't mean that anyone will use it. If it's not relevant to you, your music, or your brand, it's probably not worth using. Don't over overemphasize your brand name. Not everything has to be about your brand or music. Do use them in marketing materials. If you have strong hashtags associated with your brand be sure to include them in…

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