From the course: Creating a Short Film: 13 Marketing Your Film

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Using social media effectively

Using social media effectively

From the course: Creating a Short Film: 13 Marketing Your Film

Start my 1-month free trial

Using social media effectively

“

- [Presenter] Filmmakers have benefited from connecting to fans online since the dawn of the internet age. Perhaps the first film to do this in a notable way was "The Blair Witch Project," one of the most profitable movies in history. And since then, filmmakers of all budgets have taken to social media to promote their films and get their fan bases engaged. Personally, I'm still trying to iron out for myself how I feel about social media as a whole, so I'm probably not the best authority on this subject, but I do have two tips for you, one about something to try, and one about something to avoid. Now, regardless of what you do on social media to garner attention to your projects, it's important to be honest and ethical. It's important to be authentic and have empathy for the people who follow you or your accounts or read your posts. Okay, my first tip is to post engaging content. In other words, post stuff that…

Contents