is now LinkedIn Learning!

To access courses again, please join LinkedIn Learning

All the same content you know and love

Plus, personalized course recommendations tailored just for you

All the same access to your Lynda learning history and certifications

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation is no longer available for individual subscribers. Please go to LinkedIn Learning to access your account if you moved or to sign up for a new account. For additional support, reach out to

Letter block: Fitting the square

Letter block: Fitting the square: Logo Trend Report 2016-2017
Letter block: Fitting the square: Logo Trend Report 2016-2017

Bill Gardner explore the use of the common square to serve as the foundation shape for a variety of monograms and typographic logos. Reduction of letter-forms to simple geometry teaches the use of positive and negative space to serve as mazes to attract the consumers eye. More complex solutions with multiple words or acronyms are also explored and discussed with do's and dont's that will play to your advantage.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 4m
Show More Show Less
Skills covered in this course
Branding Design Logo Design Marketing Design Skills

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving and will be automatically redirected to LinkedIn Learning to access your learning content.