From the course: Logo Trend Report 2016-2017

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Pocket shields: Tomorrow's crest

Pocket shields: Tomorrow's crest

From the course: Logo Trend Report 2016-2017

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Pocket shields: Tomorrow's crest

- As a design device, it's fair to say the shield has been around, well, about as long as shields have been around. You know, this device started out with a real purpose. It was carried into battle to protect you from rocks and arrows and spears or what have you. All while carrying the colors of your leader to make sure everyone else knew just whose side you were on. Once those weekly skirmishes started to curtail, that shield stuck around but more as a symbol of authority. By the time it was worked into a full on family crest, these things became hell to embroider on bath robes. Lots of embellishment, but frankly, there was a system here and every detail had a purpose. Jump forward a century or two, and we pretty much strip the shield back to its original shape. But it still carries many of the same connotations when we use it as a graphic device. They hearken back to kingdoms, fiefdoms, and freedoms, and any other doms with a legacy worth battling for. It's a sign of authority…

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