From the course: Design Thinking: Venture Design
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Exploring uncharted territory: Pfizer
From the course: Design Thinking: Venture Design
Exploring uncharted territory: Pfizer
- With 49 billion in revenues in 2015, and over 97,000 employees, Pfizer is among the world's largest pharmaceutical companies, and is consistently near the top of the Fortune 500. Within the corporation, Pfizer Consumer Healthcare, or PCH, develops, manufactures, and markets leading non-prescription medicines, vitamins, and nutritional products, including Advil, Centrum, Robitussin, and Emergen-C. PCH excels at growing over-the-counter brands. This is their core business. Their success in playing not to lose in this area puts them in the fortunate position of being able to play to win in other areas well beyond their current core business. They understand that they need to innovate in order to expand and future-proof their leadership position, and they know that innovation beyond their core business today will help shape the new core of their business in years to come. With this in mind, in 2015, frog and Pfizer Consumer Health established the Design Collaborative, an ongoing…
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