From the course: Design Thinking: Venture Design
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Necessary and sufficient: New Matter
From the course: Design Thinking: Venture Design
Necessary and sufficient: New Matter
- At the beginning of this course, I gave an overview of our work with New Matter, the 3D printing startup. I'm going to return to that work now to illustrate our fourth principle, design the impact, not the product and how it supported the company's launch and subsequent growth. As I mentioned earlier, playing to win and the innovation it entails are a forward-looking effort. Analyzing our past is of limited value when working toward a discontinuous future. Instead, we need to imagine our future state and then work backwards to chart our course. Once we're aligned around this vision and the path to it, we can focus on the next major milestone that we need to accelerate through and beyond. In the case of New Matter, this next milestone was their series A financing. The scope of our first round of work included collaborating on their strategy, brand, hardware design and digital ecosystem and then designing, filming, and launching their crowdfunding campaign. But the definition of…
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