From the course: Design Thinking: Venture Design
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Succeeding with transient advantage
From the course: Design Thinking: Venture Design
Succeeding with transient advantage
- The holy grail of business has long been to find and defend a sustainable advantage, our own consistent, unoccupied position on the competitive map. But times have changed. Rather than a simple consistent map, we now have a complex, rapidly shifting, and multidimensional melee where anyone can be disrupted from any direction. Our competitors have become difficult to identify, as they don't necessarily look like us anymore. Who would've thought that Amazon, a retailer, would be taking market share from server makers by launching Amazon Web Services? Or that the iconic New York City cab and taxis around the world would get squeezed by, well, just about anybody with their own car and an app? Or that an entire category of cameras, the point-and-shoot, would be decimated by a phone? A recent study by Fortune Magazine found that "well over half of executives from across all industries "say that their main competitor in five years "will be a different company than it is today." Inevitably,…
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