From the course: Boosting Your Team's Productivity
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The simplification test
From the course: Boosting Your Team's Productivity
The simplification test
- How would you define simplicity? Is it something that's easy to understand? Something that's reduced to the bare essentials? To remind us exactly what simplicity is, my team and I use a funny acronym. MURA, M-U-R-A. M is for Minimal, and refers to the number of steps, features, sign-offs and other hurdles needed to get something accomplished. There's nothing extra, but at the same time, there's enough to get the job done. Amazon is prime example of minimal. From their easy to navigate site to one-click ordering, shoppers can search for and buy virtually anything in a matter of seconds. Now, U is for Understandable. Understandable things are defined by clear, straightforward language. And people who aren't experts on the topic get it. Case in point, the mortgage paperwork at Citibank. Before these documents were simplified, home buyers encountered a run-on sentence containing 250 words and dozens of semicolons. After simplifying it, it was just 27 words and a single semicolon. Lone…
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