From the course: Creating Powerful Sales Proposals

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Adding value or bonuses

Adding value or bonuses

- All right, the second core component of irresistible offer architecture is added value. This is all about increasing value in the conversation with your prospect. And there are three components to this. Number one, added value. Number two, urgency and finally number three, price play. Let's talk about the first part added value aka bonuses. Sometimes when I say the word bonuses people think of that cheesy old school infomercial. You know the one I'm talking about where if you take action and buy the juicer you also get the slicer, the dicer and wait, if you act now we'll double your order and throw in shipping. Now listen, it doesn't have to be over the top like that when it comes to adding value. However, make no mistake this does work. So think about what bonuses other things people get when they take you up on your offer. These bonuses shouldn't be thrown on top without any thought, these really should be something…

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