From the course: Creating Powerful Sales Proposals
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Adding value or bonuses
From the course: Creating Powerful Sales Proposals
Adding value or bonuses
- All right, the second core component of irresistible offer architecture is added value. This is all about increasing value in the conversation with your prospect. And there are three components to this. Number one, added value. Number two, urgency and finally number three, price play. Let's talk about the first part added value aka bonuses. Sometimes when I say the word bonuses people think of that cheesy old school infomercial. You know the one I'm talking about where if you take action and buy the juicer you also get the slicer, the dicer and wait, if you act now we'll double your order and throw in shipping. Now listen, it doesn't have to be over the top like that when it comes to adding value. However, make no mistake this does work. So think about what bonuses other things people get when they take you up on your offer. These bonuses shouldn't be thrown on top without any thought, these really should be something…
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Contents
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Adding value or bonuses2m 21s
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Using value and bonus triggers to excel38s
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Using urgency and scarcity to excel1m 17s
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Urgency and scarcity when it comes to setting deadlines1m 29s
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Comparing using a price play1m 31s
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Providing a discount through a price play1m 44s
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Multiplying your value at a glance59s
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